What Is The Best Day to End an eBay Listing?

What is the best day to end an eBay listing?  Did you quickly answer “Sunday”?

There are so many myths out there that tell you the best ending day – how about we just answer the question with the right information so you can immediately apply it and start to make money on eBay.

The best day to close a listing on eBay is:

Well it really depends. Not a straight answer, but hang in there and I will reveal some secrets to help you find the straight answer for your products.

THE MYTH

There is a myth out there that Sunday is the overall best day to end on eBay. This myth came from an announcement eBay made some time ago that the highest traffic on the site was on Sunday.

Since then, the myth that Sunday is the best ending day has spread throughout the discussion boards.

But highest website traffic doesn’t mean that everyone is making a purchase on that day. Perhaps some people are browsing for items that they will purchase later in the week.

While it may be different than popular wisdom, I am here to tell you that Sunday is not the best ending day for your listings if you want to get the most for your item.

The Best Ending Day Depends Upon Two Things

If it’s not Sunday, what is the best ending day? Is it the best if you get the most bids? Is it the best if you sell the most items? Or is it the best if you make the highest sales price?

My point here is that best for one person’s sales may not be for another person’s. What works for you and your product may not work for another seller.

Essentially, the best ending day hinges upon two factors:

Your selling strategy

Your product

Your Selling Strategy

As I pointed out earlier, what does the best end day even mean? What is best for one seller isn’t always best for another, because each seller has a different strategy.

Essentially, all selling strategies are founded upon one of two options:

High Volume, Low Profit
Low Volume, High Profit
Your selling strategy ultimately will determine your best ending day. If you are not sure which selling strategy you are using, let me point out some characteristics of each.

1. High Volume, Low Profit

This strategy is used when you have a very large inventory of the same product. You most likely bought in bulk, which means you got a low cost for each individual item. This means you are more concerned with selling all of your products at a lower price, just to make sure you are not stuck with a left-over inventory.

A research tool like Auction Optimizer (which has a 10 day free trial) can help you determine the best ending day for this strategy to ensure you are increasing your chances of making the sale on the first time.

So, if you are a high-volume, low-profit seller, then you want to select the ending day that increasing your listing success rate. This allows you to sell more products and re-list fewer.

2. Low Volume, High Profit

Use this strategy when you have a smaller inventory of the same product, or a large inventory of several different products. Doing this allows you to focus on maximizing your sales price, thus increasing money in your pocket.

The Bottom Line

When it comes to the best ending day, there is no general rule of thumb. And not just because it depends upon your selling strategy and your product.

As I’m sure you have noticed, eBay is a very fluctuating market. What works one month may not work the next. When I first started selling on eBay, I found that Saturday was the best day to end to increase my sales price. A few months later, it had changed to Thursday. A month after that, it was Friday.

So, the bottom line, is to remove the guesswork and rules of thumb and rely upon the facts using a research tool like Auction Optimizer.

Make the most of your auctions with research – Get Started Today with Auction Optimizer for FREE!