The Anatomy of a Consumer by Adam Ginsberg
“The consumer isn’t a moron. She is your wife!” joked Adam Ginsberg in a recent seminar quoting David Ogilvy, ‘The Father of Advertising’. Mr. Ginsberg stresses that it’s very important to study the consumer behavior in a market before you offer your product to them. It’s the most crucial aspect of marketing and business since you never know what exactly your consumer expects from you. “Consumers are as unpredictable as tornadoes in Texas”, Adam chuckles and clarifies that when you are coming out with a new product, you’re just launching an arrow into space: it might or might not hit the right target. Mr. Ginsberg is brazen about disagreeing with the belief that the consumer is considered God; instead he believes that they are just naturally...
Adam Ginsberg: How to Sell on eBay – Hot Tips
eBay continues to change, and evolve as any good marketplace should. It has grown from a place where you would sell your unwanted “stuff” and become a massive platform that hosts just as many mom & pop sellers as it does major online businesses. Companies & individuals who want to run tests on items to see their marketability are also more often turning to eBay, its far cheaper than normal marketing campaigns & is a very grass roots way of connecting with the people. So whether you sell for pleasure or business, whether its for small or big companies here are several hot tips for selling on eBay. 1. Buy on eBay! Why do I suggest buying on eBay if the title of the article is How to Sell on eBay? Well, there are two main reasons. First,...
Adam Ginsberg Launches ShortenMe.net
Adam Ginsberg launches ShortenMe.net – another addition to the long list or URL shortening websites. What is ShortenMe.net anyway? ShortenMe.net is a URL shortener. URL shorteners transform ugly, long URLs into short ones that you can email without fear of them breaking – or include in Twitter tweets without using up too many characters. What the headings mean URL length shows how many characters (including the http:// at the front) the shortened URL generated for this site’s homepage was. The first figure is the base length (EG http://shortenme.net/ is 20 characters), the second number is the short code generated (this can vary from 4 to 6 characters at most services – popular services have used up all the 4-character ones already,...
Exciting eBay Partner Program Changes
Starting September 1st 2009 for all new publishers and October 1st for all existing publishers, eBay Partner Network will start paying for clicks sent to eBay sites. The price paid will depend on the traffic’s quality — the more incremental revenue the traffic generates for eBay, the higher the amount paid per click. This new program is called Quality Click Pricing With Quality Click Pricing, eBay will pay publishers for clicks sent to eBay sites and the amount paid per click (EPC) on a daily basis will depend on the traffic’s quality. The quality of traffic will be assessed using a number of different factors, including revenue from sales and the long term value of new users, as today, but also eBay advertising and PayPal revenue and other user...
Adam Ginsberg: Use YouTube For Profits
Although YouTube is one of the most visited sites on the web and is the clear leader in web-based video sharing, it still has a bit of an image problem with business professionals. When most people think of YouTube, they think of funny homemade videos or video clips from favorite bands or TV shows. They don’t always think of YouTube as a solid marketing platform suitable for a variety of businesses. Some even argue that YouTube isn’t a true social networking site, depending on how strict their definition of the term is. Properly used, YouTube can be a wildly successful promotional vehicle for savvy marketers who know how to use the web to build their brand and connect with their audience. YouTube’s popularity is a clear sign that users...
Adam Ginsberg Ponders…
Adam Ginsberg Ponders: “If the opposite of pro is con, is congress the opposite of progress?” Adam Ginsberg Ponders: “How is it possible to have a civil war?” Adam Ginsberg Ponders: “How do you draw a blank?” Adam Ginsberg Ponders: “If it’s zero degress ouside today and it’s supposed to be twice as cold tomorrow, how cold is it going to be?” Adam Ginsberg Ponders: “If light travels faster than sound, is that why people appear bright until they speak?” Adam Ginsberg Ponders: “Is there another word for synonym?” Adam Ginsberg Ponders: “How would we know if a word were misspelled in the dictionary?” Adam Ginsberg Ponders: “How do you tell when you are...
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