Adam Ginsberg launches ShortenMe.net - another addition to the long list or URL shortening websites.  What is ShortenMe.net anyway?  ShortenMe.net is a URL shortener.  URL shorteners transform ugly, long URLs into short ones that you can email without fear of them breaking - or include in Twitter tweets without using up too many characters.

What the headings mean

• URL length shows how many characters (including the http:// at the front) the shortened URL generated for this site’s homepage was. The first figure is the base length (EG http://shortenme.net/ is 20 characters), the second number is the short code generated (this can vary from 4 to 6 characters at most services - popular services have used up all the 4-character ones already, so it might be good to start using a new service!  The result is that you can expect ShortenMe.net to change to 20+5 if this post is very popular!), and the final number is the total.
• Custom name - whether you can choose your own memorable short-code or not (rather than the random string of letters automatically generated). Not all services offer this feature
  .

It simple and easy to use.  For example, if I wanted to promote something at AdamGinsbergBlog.com I might use ShortenMe.net reduce the number of characters in the URL.  If you wanted to promote an Adam Ginsberg affiliate offer - or any affiliate offer for that matter, you could use a URL shortening service like ShortenMe.net to “mask” and shorten your affiliate link.

I purchased this service for 2 reasons.  First, I thought it would be cool to own a shortening website.  And, secondly I really liked the name.

So, try it out today and see how it works.  Go there now and have fun!

ShortenMe.net

Get the New Social Media Magazine FREE Today at AdamGinsberg.com

Starting September 1st 2009 for all new publishers and October 1st for all existing publishers, eBay Partner Network will start paying for clicks sent to eBay sites. The price paid will depend on the traffic’s quality — the more incremental revenue the traffic generates for eBay, the higher the amount paid per click.

This new program is called Quality Click Pricing

With Quality Click Pricing, eBay will pay publishers for clicks sent to eBay sites and the amount paid per click (EPC) on a daily basis will depend on the traffic’s quality. The quality of traffic will be assessed using a number of different factors, including revenue from sales and the long term value of new users, as today, but also eBay advertising and PayPal revenue and other user behavior factors. Essentially, the more incremental revenue your traffic generates for eBay, the more you’ll be paid per click.

The key is “quality traffic” - and if you can make this happen you will have massive opportunities to take advantage of the new eBay affiliate program payouts!

See Adam Ginsberg Live visit Success Workshops - Click Here!

Although YouTube is one of the most visited sites on the web and is the clear leader in web-based video sharing, it still has a bit of an image problem with business professionals.  When most people think of YouTube, they think of funny homemade videos or video clips from favorite bands or TV shows.  They don’t always think of YouTube as a solid marketing platform suitable for a variety of businesses.  Some even argue that YouTube isn’t a true social networking site, depending on how strict their definition of the term is.

Properly used, YouTube can be a wildly successful promotional vehicle for savvy marketers who know how to use the web to build their brand and connect with their audience.

YouTube’s popularity is a clear sign that users love the visual impact that today’s broadband access and advancing technology provide.

Founded in February 2005 and purchased by Google in November 2006, YouTube has become a web phenomenon and a household name in only a few years’ time.  in 2008 more than 90 million viewers watched 3.5 billion videos on YouTube, averaging 41.6 videos per viewer.  In just the last 12 months YouTube has experienced tremendous growth that demonstrates the numerous marketing opportunities that this communiation medium can provide.  It has announced partnerships with the BBC, CBS Sports, and Apple; released localized sites in Brazil, France, Ireland, Italy, Japan, Netherlands, Poland, Spain and the UK; and premeired its first international film competition, Project Direct, with works from filmmakers around the world.

YouTube was also a major player in influencing the 2008 presidential election with the YouTube You Choose ‘08 channel that enabled candidates to communicate directly with the voters.

YouTube clearly has a lot to offer savvy marketers, even those who don’t work for major corporations.  Steve, for example, is an up-and-coming musician trying to gain some exposure for his new band.  He’s heard that some youTube videos for popular artists and movies have received hundreds of thousands of views in a matter of days.  Steve would be happy with a fraction of this type of exposure.  He signs up for a YouTube account, gets his own channel and posts some of the band’s video clips and tour information.  To generate further buzz, he uses YouTube email and bulletins to spread the word, posts video responses to the videos of related artists and joins relevant YouTube groups.

Jennifer, the author of a new book, would like to use YouTube to promote the book with a book trailer.  With the help of her husband she creates a slick 3 minute video that’s designed to captivate the attention of viewers and encourage them to buy her book.  She posts her video to YouTube, tags it with the most appropriate keywords, and embeds the video on her blog and website.  In an effort to get even broader overage for her book, Jennifer also posts her video on teh other Video-sharing sites such as MSN Video, Google Video, Revver and Daily Motion.

In addition to the exposure it provides, one of the biggest advantages of YouTube marketing is that it’s free.  At no cost, YouTube enables you to:

• Host your videos, including movie trailers, book trailers, TV video clips, music video clips, software demos, presentation clips, political statements, instructional videos, and more.
• Promote your videos to a worldwide audience of millions of potential viewers.
• Create your own branded link. For example, check out Adam Ginsberg You Tube Videos
• Tap the power of social networking by allowing users to comment on and share your videos

Tag your videos with keywords that help your target audience

Even if you don’t have video content to post on YouTube, you can still benefit from its vast audience.  youTube also offers advertising opportunities for companies with an initial budget of at least $25,000 who want to target its demographics.  YouTube advertising options include:

• Display advertising, including skyscraper, leaderboard, large rectangle, and small rectangle banners.
• Custom brand channels
• Contests that encourage involvement and interactivity.

As of May, 2009, YouTube users were 54 percent male and 46 percent female.  Age ranges were spread rather evenly across all ages.  Note: twenty-one percent of YouTube visitors are over the age of 55.

YouTube can be serious business, and when you add to it the SEO benefits of posting videos online, you understand why the savvy marketer is using online video on YouTube in 2009 and beyond!

UPDATE: At a recent Search Engine Strategies conference an SEO guru talked of the value of video for improving one’s natural search ranking, and how engaging customers will be crucial in causing users to interact with your website.  Here’s what he said:

“…In the case of video, we believe that as one of the more important engagement objects, google has actually started to build it into the algorithm.  To us, that means if your website has engagement objects on it, video or mp3… it is going to be received y the algorithm better and your site will actually have an opportunity to rank better.

Now today, we haven’t seen it much as an incidence of ranking, mostly because not everyone is doing it… I don’t think we’ve yet seen even the tip of the iceberg.

In a year, if you don’t have video, if you don’t have engagement objects on your website, you are just not going to rank.  It will make you last among equals if you don’t have it.”

Community sells. Members discuss shared interests – hobbies, travel, politics, medical conditions, favorite foods, you name it. They create their own buzz and ‘user-generated’ content about their favorite products and services. They recommend things to one another – everything from the cars they drive and the restaurants they frequent to the places they travel for vacation. Think about it: Are you more likely to purchase something based on the recommendation of a salesperson or a family member or friend?

You belong to communities already – your family and friends, your neighborhood, perhaps a school or church or a professional organization. All of these communities can help you research popular products and services and spread the word about what you do and the products and services you sell.

You can tap the full potential of these communities, extend them, access different communities, and even create new communities online via social media sites, including two of the most popular: Facebook and Twitter.

Getting Connected on Facebook

Facebook was created for college students to keep in touch but has expanded to serve a variety of communities – from extended families to alumni groups, fan clubs, advocacy organizations, and everything in between.

After you join Facebook (membership is free) and create a personal profile, you can then invite people to become your “friends.” Other members can invite you to become their friends or request to be your friend, but both members must consent. Only friends have access to one another’s profiles and other content they choose to share. As soon as you have a few friends, you can communicate with them in the following ways:

• Post a message on your “wall” for all your friends to see. Messages can include text, photos, links, video clips, or birthday wish lists.
• Join or create a “group” and share content with members of that group. Groups may include thousands of members.
• Email friends for more private discussions.

Tip: If you must sell, soft-sell. Facebook is a social site, not a sales site. Posting a short message about a product or service you like (and perhaps have for sale) is acceptable, as long as you don’t abuse the privilege. If you wouldn’t do it at a family or class reunion, don’t do it on Facebook.

Facebook is good for:

• Getting a better feel for popular trends
• Identifying potential opportunities
• Promoting items for sale (soft-sell only)
• Letting friends know about your website or blog
• Notifying your friends of a new post on your blog
• Connecting with people who share your interests

Facebook is not good for:

• Hard-sell advertising
• Sales pitches

Keeping in Touch with Twitter

On Twitter, the question of the day, every day, 24 hours a day is this: What are you doing? And on Twitter, millions of members are constantly in the process of updating that question and reading other people’s answers.

Each Twitter update is considered a “tweet” and is limited to 140 characters. Members can post messages using an Internet-enabled computer or via cell phone or a third-party application. Messages tend to be simple and direct, and conversations move along quickly.

You can also send private, “direct” messages when you don’t want to share with the entire Twitter community. For example, if a person has a public question about a business, and you did not want to share your answer with the whole world, you can reply directly so that it would be seen only by that individual.

Spotting Popular Topics and Trends

Tweets are archived, and you can search them at www.search.twitter.com. This is a great way to identify popular topics, market trends, and individuals who are most actively involved in various topics of interest.

Attracting Your Own Following

When people find someone interesting on Twitter, they “follow” the individual. Typically, your “followers” can see all the tweets you create instantly – if they are either at their computer or they have their cell phones or third-party Web applications set to receive your messages. If not, your messages get buried by newer tweets.

By looking at a Twitter user’s profile, you can see all the people they follow and all of their followers.

You can tag your account with up to three terms that describe your interests. To tag your account and find others who share your interests, visit www.wefollow.com.

Tip: One way to grow your list of followers is to put a Twitter badge on your website. Twitter supplies the code, so you can install it yourself. The badge shows visitors your latest messages and lets them see you are involved and current. It also gives them a way to follow you in the future.

Many Twitter users feel it’s polite to follow anyone who follows them. Some automate the process by using a free service such as TweetLater (www.tweetlater.com). If you follow a large number of people, a large percentage of them will auto-follow you, increasing your list of followers.

Recognizing Tweeter’s Marketing Limitations

Marketers have yet to figure out a way to successfully monetize Twitter. Some say if you have a huge list of followers, you can tweet about your business and drive sales. While there are some success stories, they are the exception. Consider using Twitter more for eavesdropping on discussions to find out what’s hot and what’s not.

Twitter is good for:

• Spotting trends
• Connecting with trendsetters and keeping up with their latest activities
• Notifying people of a new item for sale or post on your blog
• Getting quick answers to questions through informal polls
• Maintaining contact with people in your field of interest

Twitter is not good for:

• Driving substantial sales although it can be used to drive traffic which in turn can become huge sales
• Replacing a website or blog
• Developing loyal customers and solid business relationships
• Creating lasting content that people will read in the future

Learn more about twitter here:  http://adamginsbergblog.com/category/twitter/

Supplements, Not Replacements

Both Facebook and Twitter should be considered helpful tools to supplement your current business. Neither of them can replace your website or blog. They can however, increase awareness, drive traffic to your website or blog, and establish you as a credible source of information in a particular subject area (if what you’re sharing is credible).

Facebook and Twitter are free and relatively easy to use. Take some time to sign up, create your profile, and get connected. In time, you too will gather many friends and followers and have a community in place to clue you in on what’s popular and do some of your sales and marketing for you.

Find Adam Ginsberg on Facebook Here: http://facebook.com/adamginsberg.com

Follow Adam Ginsberg on Twitter Here: http://twitter.com/adamginsberg

In October 2001 I created my first eBay listings.  I paid a lot of money to a graphics designer who created a listing template unlike anything that has ever been used on eBay. Those listings were the catalyst for what would become Template Optimizer - the #1 source for eBay template software.

I’ve read lots of reviews online for Template Optimizer - most have been favorable and some comments not so positive. This will be true when anything is reviewed on the internet.  But, the simple fact is this: Template Optimizer 8.1, which was just released in Beta, is the most powerful eBay Template Software every developed and released to the public. This isn’t a review of Template Opitmizer 8.1, and doesn’t provide a list of all the new features and benefits. I will say that this version of Template Optimizer has been build from the ground up. It’s not an “update” or “fix” or “add-on” to version 7.1 - but a completely new, revolutionary way of creating listings for eBay.

Since version 8.1 is still in BETA, you can check out Template Optimizer in it’s current form.  Then, once you’re in your account simply click on the “Try Template Optimizer 8.1″ link.  You can test and use the entire system for 30 days for $1. Check it out for yourself and see what others are saying is the “Biggest breakthrough ever” for creating powerful eBay listings.

Ok, now the purpose of this article.  What the heck are eBay auction templates in the first place anyway?

In simplest terms, an auction template is a specialized ad layout that an online auction seller uses to showcase any item they are selling. Some sellers will use the same layout (as their own customized template) for all their listings while others will use a variety of template backgrounds and layouts for a variety of items for sale.

An auction template consists of HTML code written to create the layout of the auction ad, customization, and image hostings.  The template will also consist of unique graphics.  A professional listing template will also provide you with ability to insert blocks of text that don’t change from auction to auction (such as general payment terms, etc.).

Are auction templates a necessity to sell in an auction format?
That depends on who you ask. Malcom Gladwell, in his NY Times Bestseller “Blink” says that you only have 7 seconds to make a first impression.  So, while auction templates aren’t really necessary, using a profession auction template will help you to distninguish yourself from your competition.

There are many reasons that sellers make the decision to work with an auction template. Here are just a few:

• To promote a professional presence to their prospective bidders.
• To reduce the necessity of retyping information that does not change from auction to auction.
• To reduce image hosting costs.

Let’s take a look at each of these in greater detail.

Use an auction template to promote a professional presence.
Let’s face it. A buyer’s first impression of an online auction seller is the description of the item being auctioned. We don’t click into an auction and immediately look at a seller’s feedback. We first look at the item’s pictures and read the details that are of interest to us. If a buyer sees a block of plain text, they immediately wonder if this is a new seller… or maybe someone that’s just quickly trying to rid themselves of a particular item. Plain text does not say “Hello. I am a seasoned seller that is going to deliver a top-quality product in a timely fashion.”

Use an auction template to reduce repetitive typing.
Successful auction sellers have a set of selling policies that they have created - and that they use on all their listings.  This would include “Shipping Policies”, “Payment Policies”, Terms, etc. When using eBay template software you’ll want to look for a system that stores this information for you and then gives you the ability to insert it into each listing you create.  Your time is important to you - and having software that quickly speeds up the process of creating listings.

Use an auction template to reduce image hosting costs.
On eBay, you pay for each picture you insert in your listing (after the first one, which is free). The cost of these pictures will vary depending on which eBay site you list on. As well, you are limited to only 12 pictures (max) per listing.  When you use eBay template software to create professional eBay templates you have the ability to feature your pictures, upload unlimited pictures per listing and NEVER pay eBay picture hosting fees. This feature alone can save the average eBay seller thousands of dollars in picture hosting fees ever year!

Now you should know what an Auction Template is. It’s time to decide which software you’re going to use to enable you to get the best value, the simplest to use, and most importantly the software that is going to help increase what you sell and for how much you sell it for.

Try out Template Optimizer today for only $1 for 30 days. Then, while you’re in your account, be sure to check out the all new, revolutionary Template Optimizer 8.1 BETA.